When you are designing a logo keep things simple.
The very easy a logo is the better.
If you are the one who wants the logo. You must know exactly what you want to express.
Focus on the message. What’s the most significant piece of your business that makes you unique, different from the other? It may be a value that your service or your product or service has.
That is what you need to put in your logo.
Decide what you would like, if you want only letters or you would like a symbol with letters underneath. This is what’s really going to save you money.
Express well to the designer what you want, before the first sketch or the original effort.
Try to be as explicit as possible.
Choosing the correct letters depends on what your form of product or service or service is.
If you have a product or service related to kids, the colors have to be more playful, rounded, and not heavy.
Same for the iron industry, the letters need to be heavy with san serif or bold. They need to represent what your business is about.
Colors:
All the colors have meaning. Depending on what the publicity of the logo is, the combination will be playful or serious, or can denote professionalism, etc…
Many business owners that begin a company go to companies who charge less.
Occasionally less doesn’t mean quality or quantity. And sometimes the logo reflects poor quality and no professionalism at all that will not help your organization at the end.
Also you must know that in the logo designing the symbol, letters and color are a whole and the message that the three of all need to be the same.
You can see some of our examples here: http://www.graysdesign.com/logos.htm
